Pole-Caught Tuna

Posted on Company News, December 30th, 2013

Pole-Caught Tuna

If you share our concern for overfishing, you can eat our Pole-Caught Tuna & Hummus Tartine with your conscience at ease. For this dish, we source wild, pole-caught Pacific Northwest Albacore, which is Marine Stewardship Council certified and highlighted on the Monterey Bay Aquarium Seafood Watch “Healthy Best Choice” list.

Why does this matter? According to the Monterey Bay Aquarium, nearly 85% of the world’s fisheries are overfished, which means in order to ensure the longevity and diversity of our seafood supply, we must make responsible choices to sustain it.

So what exactly makes our tuna sustainable?

  • Harvested from sustainable fisheries. Our supplier, American Tuna, purchases and processes only MSC certified sustainable pole & line albacore from the American Albacore Fishing Association . The AAFA have strict quality standards and protocols resulting in the highest quality whole round albacore in the world.
  • Pole-caught means no bycatch. Because our tuna is ‘hook & line’ caught off the Pacific Northwest coastline, the impact on the tuna stocks is limited and accidental bycatch is rare. In contrast, standard fishing practices such as longlining result in large quantities of bycatch, including threatened or endangered species such as sea turtles, sharks and seabirds.
  • 100% traceability for every albacore. This allows us to view the vessel and fisherman who harvested the albacore purchased.
  • No part of the fish is wasted. American Tuna utilizes 100% of the Albacore Tuna they process. Once the premium cuts of the albacore are hand filleted for sale, the remainder is used as bait for crab and eel fisherman.

As a conscious consumer, you too can make sustainable fish choices when shopping at your local grocery story or dining out.

To do so, simply download the Monterey Bay Aquarium’s Seafood Watch App or check the regional Pocket Guide for easily accessible information on which species are “best choice,” “good alternatives,” or listed as “avoid.” This handy app also allows people in your area to share information on which local restaurants offer sustainable seafood choices, so you can choose where to dine with ease.

At your local grocer, look for the Marine Stewardship Council Certification label for assurance that your seafood was caught or raised in a sustainable manner. In making these smart purchases, you can rest assured that your tasty source of lean protein was harvested in a way that will help sustain our wild and diverse ocean ecosystems now and into the future.