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Our organic partnership with La Anunciación

Sourcing with heart

Magazine

25 September 2025

A person wearing a striped apron holds a woven basket filled with leafy greens while harvesting vegetables in a lush, green garden.

At Le Pain Quotidien Argentina, the journey from farm to table is rooted in a deep respect for nature, tradition, and relationships. Over thirteen years, we have forged a living partnership with La Anunciación—a certified organic farm run by Mariana del Pino and Eduardo Ciancia, nestled in the lush countryside near La Plata, Buenos Aires province.

A person’s hands are harvesting curly kale leaves from a lush, green kale plant in a garden or farm setting. The background is filled with more kale plants.

Sustaining Organic, Simple, and Fresh

Every month, our team stays closely connected to Mariana and Eduardo, traveling the 56 kilometers from the city to the farm to witness the changing rhythms of the land and collaborate on seasonal plans. These visits aren’t just about business—they’re about savoring the spirit of the countryside, understanding the crops, and building trust. Our produce is grown without shortcuts: always organic, always honest, and always fresh.

An Enduring Relationship

Working with La Anunciación hasn’t always been easy. Embracing organic methods and valuing the slow, risky, but sure path demands patience and resilience. But this journey has yielded a bond that’s healthy, sustainable, and sincere—a relationship that has matured over thirteen years of shared passion and continuous, uninterrupted teamwork.

A greenhouse with a translucent roof stands beside a field of crops and trees under a partly cloudy sky, with a large tree branch visible in the foreground.

Cooking with the Spirit of the Farm

In our kitchens, we mirror the philosophy of our farmers. Each dish is crafted as simply and honestly as the vegetables grown at La Anunciación, using just a few real, carefully sourced ingredients. This mindful approach—thinking, hoping, creating, and serving with intention—keeps our menu true to its roots and gentle on the palate.

A chef in a striped apron grinds pepper onto a skillet filled with sliced tomatoes and herbs, with more sliced tomatoes on a wooden board nearby, preparing food outdoors on a wooden table.

Looking Ahead: The Tomato Season

As we anticipate another bountiful tomato season, La Anunciación will soon offer more than 80 varieties of tomatoes, ranging from heirlooms to oxheart to deep purple gems. Each new harvest brings new opportunities to share freshness, diversity, and genuine flavor with our guests.


This partnership exemplifies what Le Pain Quotidien stands for: food sourced with integrity, relationships built on trust, and a love for honest ingredients—celebrating Argentina’s land, seasons, and people in every bite.

A person wearing an apron spreads orange vegetable spread on a slice of bread with a spoon, on a wooden board outdoors. Nearby are wooden utensils, a striped cloth, and bowls with food.

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A man with short gray hair and black glasses sits at a wooden table in a cozy café, arms crossed, wearing a black sweater. The café has light-colored walls, plants, and empty tables in the background.

35 years of Le Pain Quotidien

Over the past years, our company has weathered a restructuring, a pandemic health crisis, and several lockdowns, to name a few. As a group and as a brand, we are coming out stronger. While many new partners are joining the family, we felt it was important to introduce them to the story from one of the pioneers. Kris is the owner of one of the original franchisees of Alain, and it continues to grow strong today.

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A person in a white chefs coat slices a round loaf of rustic bread on a wooden counter, with several slices and crumbs visible next to the loaf.

Is European Bread Really Better?

Americans traveling abroad often rave: “The bread in Europe just feels better!” A recent New York Times feature asks why so many people report eating baguettes, croissants, or pizza in Paris or Rome with “zero discomfort”—while back home, a sandwich loaf leads to bloating or foggy fatigue. There are real reasons behind this bread divide, and Le Pain Quotidien’s approach puts these findings into practice daily.

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Welcome home

Le Pain Quotidien means "the daily bread". And to us, that means everything. It’s much more than mere sustenance; it’s a way of life.

Simple. Fresh. Honest.

Our dishes

Our menu celebrates natural, honest ingredients, prepared freshly every day. And at the heart of it all is the bread that brings everything together.