Digital Marketing Coordinator

The vacancy

About Le Pain Quotidien

Le Pain Quotidien is an international bakery-restaurant brand built around simple, quality food, warm hospitality and a strong sense of community. Working in an international environment with small and agile teams means that collaboration, flexibility and a hands-on mindset are key. You will join the Marketing team and work with the Digital Manager, Field Marketing Manager and Designer, as well as with Operations, F&B, external agencies and other internal and international stakeholders.

About the role

As Digital Marketing Coordinator, you will support the day-to-day execution and continuous improvement of Le Pain Quotidien’s digital ecosystem, with a strong focus on CRM & loyalty, social media, digital campaigns and performance. Working closely with the Digital Manager, you will help bring digital initiatives to life, from campaign setup and customer journey testing to operational follow-up, reporting and performance analysis. You will play a key role in ensuring that our digital touchpoints deliver a smooth and engaging customer experience while supporting customer retention and business performance. The key responsibilities of the role could be summarized as such:

Loyalty & CRM

• Execute Tartine Club and Croissant Club campaigns and loyalty activations.

• Set up and coordinate email, push notification and in-app communications.

• Support the development and implementation of new loyalty features and functionalities.

• Test loyalty features and end-to-end customer journeys across the app and other digital touchpoints.

• Identify issues and improvement opportunities and coordinate the necessary follow-up with internal teams and external partners.

• Help improve the overall loyalty experience based on customer feedback, campaign results and member behaviour.

Social Media & Content

• Manage the social media calendar and day-to-day publishing across key platforms.

• Collaborate closely with our creative agency on content creation, planning and delivery.

• Ensure the operational follow-up of social media campaigns and content.

• Monitor community engagement and social media performance.

Digital Campaigns & Customer Experience

• Support the execution of digital campaigns across customer touchpoints.

• Coordinate assets, promotional codes, links, targeting and campaign content.

• Perform testing and quality checks before campaign and feature launches.

• Support the continuous improvement of the digital customer experience.

Performance & Reporting

• Monitor key digital KPIs across CRM, loyalty, social media and digital campaigns.

• Analyze campaign performance and customer behaviour to identify optimization opportunities.

• Create and maintain regular reports and dashboards to track digital performance and key business indicators.

• Translate data and campaign results into clear insights, actionable recommendations and presentations for internal stakeholders.

Profile

• 3-5 years of experience in digital marketing, CRM, loyalty, social media, e-commerce or a related field.

• Degree in Marketing, Economics, Business or a related field.

• Hands-on experience with CRM/email marketing and social media tools.

• Comfortable working with Excel, reporting and digital KPIs, with the ability to turn data into clear insights.

• Strong organizational skills with the ability to manage several projects and deadlines simultaneously.

• Proactive, hands-on and detail-oriented, with an analytical mindset.

• Flexible, curious and eager to learn, with the ability to adapt in a fast-moving environment.

• Fluent in French or Dutch, with a good command of English. Knowledge of the second Belgian national language is recommended.

• Comfortable collaborating with different teams, agencies and external partners.

• Interest in hospitality, retail, digital customer experience and loyalty is a plus.

What we offer in return