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Another good habit

You’ve completed the Le Pain Quotidien Brussels Strava Challenge ✅

A small thank you

Moving your body takes effort. Showing up matters. That’s why we want to thank you for completing the challenge - Your juice awaits at Le Pain Quotidien.

A display of croissants in a bowl, bottles of juice, paper coffee cups with wooden stirrers, and bags labeled “organic coffee” with a white Le Pain Quotidien shopping bag in the background.

Why we care about this

We believe daily movement and simple food belong together.


A walk.
A run.
A quiet moment with something real to eat.


Our food is made with whole ingredients.
It’s meant to feel good after.
Not heavy. Not complicated.


This challenge is just one part of that rhythm.

Two women are playfully biting opposite ends of a long baguette in a bakery, smiling and posing together in front of shelves filled with bread.

Doing it together feels better

Know someone who could use a reason to move a little more? Invite them to join the challenge and earn their own reward.

Two young women pose and smile, one making a peace sign, in a busy café or shop with shelves of jars and cups in the background. Other people are around them, some facing away.

To participate, complete the official Challenge segment between 1 March and 31 March 2026. After completing all required information via the form, you will receive your personal promo code by email. Present this code at the counter before payment in any Le Pain Quotidien restaurant in Belgium, except Zaventem, Uccle Parvis, Mons and Jambes. The promo code entitles you to one complimentary juice (orange, apple or detox) with any purchase of minimum €3. Offer valid from 1 March to 30 April 2026, during bakery opening hours and while supplies last. Limit of one redemption per customer. The promo code is personal, non‑transferable, and cannot be combined with other offers.

Read here our T&C of the activation.

Join our Le Pain Quotidien x Strava Leaderboard Challenge and race for a truly delicious reward! From 1–31 March 2026, every attempt you make on our official segment helps you climb the leaderboard. The athlete who sits at the top of the ranking on 31 March wins the ultimate prize: 1 full year of Le Pain Quotidien bread — one freshly baked 400g or 600g loaf every single day, redeemable in participating Belgian stores. Push your limits, enjoy the journey, and ride for a prize that tastes as good as victory.👉 More details available in our Terms & Conditions.