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Our Story

Le Pain Quotidien

Magazine

11 October 2024

A glass door displays the white logo and text for Le Pain Quotidien, featuring a stylized loaf of bread above the name, with the bakery’s interior and city buildings faintly visible in the reflection.

Le Pain Quotidien (French for “the daily bread”) is a bakery-restaurant group founded in Brussels in 1990 by Alain Coumont. As a young chef dissatisfied with the quality of bread available in Brussels, Coumont started making his own organic sourdough bread with just four ingredients: flour, water, salt and time. Le Pain Quotidien now has more than 210 bakeries in 19 countries. Our mission is to create meaningful connections in a home away from home, with simple but delicious and authentic and local cuisine made in-house.

Chapter 1

Our Story

The story of Le Pain Quotidien

The story behind Le Pain Quotidien and Alain Coumont’s passion for food began long before Alain’s first bakery. As a child in Belgium, he spent countless hours perched on a chair, watching his aunt make bread. As a young chef in Brussels, Alain searched for bread that lived up to his childhood ideal. Coming up empty-handed was perhaps the most fortunate stroke, for Alain realized that the only way to satisfy his yearning for the rustic bread of his youth was to recreate it from memory. Passionate about quality, he returned to his roots and opened a bakery where he could knead flour, salt, and water into the rustic loaves of his childhood.  The first Le Pain Quotidien opened on Rue Antoine Dansaert in Brussels, an avant-garde quarter of Belgian fashion in those days. At a local flea market, he found a long table where his guests could sit to eat together; it became Le Pain Quotidien’s first communal table. 

A black-and-white photo of a long wooden table with foldable chairs, set for a meal in a rustic room. In the background, shelves hold large round cheeses beside an old-fashioned scale and cabinet.

Chapter 2

Our Story

At Le Pain Quotidien...

… you’ll enjoy your moment outside of time, inspired by a homely atmosphere, good food, and shared moments. Our story started over 30 years ago, with a traditional Belgian bakery at the heart of Brussels. Today, you still experience how we pass on this rich heritage, as we prepare our natural food with pure, simple, and locally sourced ingredients.  


… you are welcomed at our communal table, a crossroad for new and meaningful interactions. You can also choose one of the many other cozy spots in our interior, which balances timeless elegance with contemporary influences. Just like you do as a guest, our partners and hosts feel good here. They work with us in a warm and positive atmosphere, the result of the efforts we make for sustainable relationships with everyone in our community. However, you want to spend your moment, whatever you pick from our generous menu: we always welcome you wholeheartedly. Come again, whenever you need to step out from the hustle and bustle. We’ll be there for you.  

Quote from Alain

Our Story

“The idea behind Le Pain Quotidien is simply to make a good daily bread, a handmade bread with a good crust and a firm slice, the kind of bread that makes great tartines. Bread not only to nourish the body but the spirit as well. A bread best shared around a table, to be savored among friends.”

- Alain Coumont

A man wearing glasses and a plaid shirt smiles at the camera while preparing food in a kitchen. A tea towel is draped over his shoulder, and a name tag is visible on his chest. The image is in black and white.

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A man with short gray hair and black glasses sits at a wooden table in a cozy café, arms crossed, wearing a black sweater. The café has light-colored walls, plants, and empty tables in the background.

35 years of Le Pain Quotidien

Over the past years, our company has weathered a restructuring, a pandemic health crisis, and several lockdowns, to name a few. As a group and as a brand, we are coming out stronger. While many new partners are joining the family, we felt it was important to introduce them to the story from one of the pioneers. Kris is the owner of one of the original franchisees of Alain, and it continues to grow strong today.

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Three bowls of colorful soup (yellow, green, and orange) are arranged on a marble surface with fresh vegetables, peeled carrots, onion, soup toppings, and rustic kitchen tools nearby.

Our soups: vegetable-forward and honest

Clean eating at Le Pain Quotidien is a philosophy woven into every dish we offer, guided by a simple commitment: food should be honest, natural, and delicious. While our sourdough bread is a signature example, our dedication extends to everything we serve, especially our soups. They highlight the fresh flavor of real vegetables—never powders or artificial enhancers—showcasing what nature provides when left untouched.

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Please, Take Your time.

Welcome home

Le Pain Quotidien means "the daily bread". And to us, that means everything. It’s much more than mere sustenance; it’s a way of life.

Simple. Fresh. Honest.

Our dishes

Our menu celebrates natural, honest ingredients, prepared freshly every day. And at the heart of it all is the bread that brings everything together.