Become our next franchise partner
Whether you are looking to develop a new country, a region or city in an existing market or just a single bakery, you have come to the right place.
Be part of a love brand
The brand-consumer appeal is based on a unique combination of elements: a welcoming and relaxed atmosphere, our 2kg artisanal sourdough bread – the basis of iconic tartines (open-faced sandwiches), and a large communal table.
Warm family
We bring the family together all year long through franchise newsletters, annual franchise conferences we call Tartine Connections, and an ongoing franchise advisory board, where partners exchange best practices and collaborate on annual brand development plans.
An established operator
We are not just franchisors but bring hands-on knowledge. With over 30 years of experience as an operator, our team now exploits over 50 all day bakeries in Belgium, Paris, Amsterdam, and London.
Visionary choices
Our founder, Alain, made several visionary choices based on his views on food (simple, non-processed, no soda, low on fat, with vegan options) and the environment. These choices have made Le Pain Quotidien a unique brand loved by millions globally.
Strong support model
Our partners benefit from an impressive lineup of toolkits and guidelines (e.g. marketing, recipe database, HR Blueprint, etc.) as well as in-person support to help them start and grow their businesses efficiently.
Proven success story
Since 1990 we have opened over 210 Le Pain Quotidien all day bakeries in over 21 countries. This growing number of stores is a testament to our brand relevance for consumers and business appeal to franchise partners from Buenos Aires to Tokyo.
Our Story
Le Pain Quotidien (French for “the daily bread”) is a bakery-restaurant group founded in Brussels in 1990 by Alain Coumont. As a young chef dissatisfied with the quality of bread available in Brussels, Coumont started making his own organic sourdough bread with just four ingredients: flour, water, salt and time. Le Pain Quotidien now has more than 210 bakeries in 19 countries. Our mission is to create meaningful connections in a home away from home, with simple but delicious and authentic and local cuisine made in-house.
Read articleYou SEEM to be our next franchise partner
Do you live and operate in the market and wish to bring knowledge of the local market and consumers to the table?
Do you have operator knowledge or at least a deep understanding of what it takes to operate a food business?
Do you share our founder’s vision and align around our brand and food philosophy and our 4 core values of quality, simplicity, conviviality and authenticity?
Are you financially sound and stable and are willing to sustainably invest with us in a long-term partnership and collaboration?
It is truly remarkable how the brand became so big while not losing any of its original values of simplicity, authenticity, quality, and conviviality along the way as it grew from 10 bakeries in Belgium to over 210 worldwide.
Kris
Single unit franchise, Belgium
in-store support model
We set franchisees up for success from the very beginning, offering thorough market analysis, legal support, and strategic planning, followed by a discovery visit to Belgium and tailored design assistance.
As they open their doors, our team provides hands-on training and daily operational support, ensuring brand standards and quality. This close guidance empowers new franchisees to confidently manage their bakery.
After opening, we celebrate their launch with our signature “Breaking the Baguette” ceremony, followed by continuous operational and brand supervision. Regular reviews, coaching, and support for R&D and growth keep their bakery thriving long-term.
5 Concept Units
Le Pain Quotidien offers different store models that all have a specific match between the brand offer on one hand, and the audience we want to reach, on the other.
Flagship
Our Flagship sites are expansive, offering a full dine-in experience and a bakery atelier for fresh goods. These are strategically located in busy areas, featuring take-away sections, housed within distinctive buildings, and ideally occupy a space starting from 250m².
Korenmarkt (Ghent), Belgium
Neighbourhood
The Community Locales nestle within residential zones, close to educational and recreational areas, ideal for guests desiring a relaxed meal in a homely environment. These spots aim for a welcoming atmosphere with a recommended space of over 200m².
Casablanca, Morocco
City Centre
Urban Centre Eateries enjoy central city spots, ensuring constant foot traffic. They cater to quick-service demands as well as leisurely dining, with space for both take-away and sit-down options, optimally occupying up to 150m².
Dansaert (Brussels), Belgium
Small Format
Compact Venues offer swift, efficient service in transit areas and shopping centres, often operational round-the-clock. These units are primarily for counter service, with seating for quick stops, designed within approximately 100m².
Mexico City International Airport, Mexico
Kiosk
Retail Kiosks are perfect for enclosed shopping centres and transit stations, providing an open and inviting atmosphere. The service is exclusively counter-based in these snug settings, with a smart use of space up to 35m².
Gare de l'Est (Paris), France
